I was actually hired by SIS to help with their re-brand. It involved a steep learning curve and a lot of investigation and trials to really explore what SIS needed to do to re-brand. I wanted something that would be engaging and visually stimulating. I had to first work with the team to define SIS; SIS designs dental implants for tooth replacement into bone, surgical technology systems, restorative aesthetic options, membranes, sutures, and solutions for the world of oral clinicians and bio-care life sciences corporations. SIS is a value conscious brand that should be perceived as a premium high-end brand. SIS is a physically responsible brand with a social objective that is striving to separate itself from an oversaturated market of different sameness. Choosing colors outside the space and adding organic elements, I sought to take ownership of elements and shapes not used in the market.