Implant Direct Exhibit AO Booth Re-brand

Implant Direct asked me to design their AO Booth for this years show in Washington, DC.  It had to be clear to convey the newly merged brand. The design went over so well, I have been tasked with designing their other tradeshow and international booths. Danaher CEO Larry Culp was in attendance at the AO Washington, DC and I received word he liked the booth.

Sybron Implant Solutions Style Guide

I was actually hired by SIS to help with their re-brand. It involved a steep learning curve and a lot of investigation and trials to really explore what SIS needed to do to re-brand. I wanted something that would be engaging and visually stimulating. I had to first work with the team to define SIS; SIS designs dental implants for tooth replacement into bone, surgical technology systems, restorative aesthetic options, membranes, sutures, and solutions for the world of oral clinicians and bio-care life sciences corporations. SIS is a value conscious brand that should be perceived as a premium high-end brand. SIS is a physically responsible brand with a social objective that is striving to separate itself from an oversaturated market of different sameness. Choosing colors outside the space and adding organic elements, I sought to take ownership of elements and shapes not used in the market.