The web site re-brand was a project I came up with and worked on my own. I knew the web site needed an update and wanted to present something more contemporary and user friendly. I also employed SEO techniques while working with RCOM CMS.
Category Archives: Portfolio
Kerr Learning Source Web Branding Campaign
With the Kerr Learning Source Web Branding Campaign I wanted to leverage and unify the use of all visual free advertising available on the LinkedIn and Facebook platforms. Taking direction from an existing print mailer to reinforce previous communication, I developed a visual template using web standard colors and fonts to compliment the existing Kerr brand. A successful endeavor with a clear call to action, the Kerr Marketing team was very happy with the final product.
Training Peaks Custom Cycling Uniform
Edge Font
Edge Font Mockup
Edge is a minimalist geometric font with hard angles, it’s as much about the negative space as the positive. Inspired by the theory of cutting metal.
Edge Font Complete
Edge Font Grid
Bloody Knuckles Type Work
