Senior Graphic Design Manager Jerry Jankowski asked me to create a style guide that he could distribute to distributors and freelance graphic designers to communicate the SybronEndo style and brand across the board. Jerry has developed a very specific look for the SybronEndo brand in the 5 years he has been their designer, so I knew it had to honor that brand equity. I added a few fresh ideas from my own perspective and delivered a complete product.
The web site re-brand was a project I came up with and worked on my own. I knew the web site needed an update and wanted to present something more contemporary and user friendly. I also employed SEO techniques while working with RCOM CMS.
With the Kerr Learning Source Web Branding Campaign I wanted to leverage and unify the use of all visual free advertising available on the LinkedIn and Facebook platforms. Taking direction from an existing print mailer to reinforce previous communication, I developed a visual template using web standard colors and fonts to compliment the existing Kerr brand. A successful endeavor with a clear call to action, the Kerr Marketing team was very happy with the final product.
Edge Font Mockup
Edge is a minimalist geometric font with hard angles, it’s as much about the negative space as the positive. Inspired by the theory of cutting metal.
Edge Font Complete
Edge Font Grid